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The Truth at Work
Kelley Joyce, Executive Career Coach and owner of The Truth at Work, envisioned a web site redesign with new, inviting colors and content that would help professionals feel that she was the right guide to help them transform their careers.
Step One:
The Challenges
Step Two:
The Solution
Step Three:
The Results
We added e-commerce elements to The Truth at Work website so Kelley could directly sell her Career Path Oracle Deck from her website, instead of through a third-party.
We ensured ADA compliance and updated the site colors to a warmer and inviting purple and orange palette, from the cooler blue and purple palette on her old website. We also gave guidance for her photo shoot, making sure Kelley captured beautiful shots that aligned with her brand and could be used in many forms across the site.
We worked with Kelley to make sure her career coaching packages didn’t overwhelm the user with too much content, but kept enough to inform users of all the services they get with her coaching.
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